This past September NLF held its first major fund raiser, a motorcycle run and rally led by "Kaptain" Robbie Knievel which featured a ride along and autograph/photograph session with the motorcycling legend, amongst other activities and entertainment. The first time event drew just under 400 motorcyclists, a very impressive turnout indeed.
Building on the overwhelming success of our first event, we are once again putting our collaborative efforts together this year to announce the NLF's 2ND Annual Run and Rally with Robbie Knievel. This year's event will not only include the ride along and autograph/photograph session with Robbie, but also feature a major motorcycle jump performed by Knievel; The Jump For Jonathan.
This year's recipient in part, is a 13 year old boy named Jonathan. Jonathan was born at 25 1/2 weeks gestation, weighing 1lb, 6oz and 12" in height. The first 6 months of his life was spent in intensive care. Since his birth, he has undergone 27 brain surgeries, 3 eye surgeries, 1 stomach surgery and just most recently, hip surgery. Jonathan was diagnosed with Hydrocephalus, Epilepsy, Retnopathy of Prematurity (ROP), meaning he has a completely detached retna. He is completely blind in his left eye and visually impaired in his right. Jonathan's doctors list the totality of his medical diagnosis under the umbrella of Cerebral Palsy. One only has to meet Jonathan in person to realize just how fragile life is, just how fortunate most of us are with the thorns with which we carry. Seeing the many burdens Jonathan carries only focuses us on what's most important in life, counting our own blessings and giving of ourselves to something more meaningful. Devoting our best energies to a purpose greater then oneself.
To further enhance the appeal of this year's event we are proposing to sign a major rock band such as AC/DC, in addition to also having several established and independent vendors from the food and beverage industries, motorcycling manufactures and apparel companies.
The significance of such an event will draw major national multimedia attention, for the sponsors, thus giving all involved significant state and nationwide exposure. Along with this, we will be offering total market exclusivity to all sponsorship. Certain levels of sponsorship will also receive commercial endorsement directly involving Robbie Knievel, name recognition in promotional material, name and or logo on event flyers, ads, banners, t-shirts, programs and other event promotions.
